26 October 2026 · Liam Webb on YouTube
For business owners and agencies who want an AI agent that makes phone calls for them.
I build one from a single sentence, give it a website to learn from, fix how it sounds, and set it to phone shoppers who leave items in their cart. The test calls are real, including the ones that go wrong.
Gymshark is a stand-in brand for this demo. It is not a SmartAlex client.
And I'm going to take you through building an agent for your business as well as creating an outbound campaign. So basically in the next I don't know how long this will take, but in the next couple of minutes I'm going to literally show you how to create your own agent that you can use to make outbound phone calls and connect it to a phone number literally from start to end no editing or anything. So just like raw authentic you're going to see everything. So and I hope nothing goes wrong cuz then I'm going to have to re-form this many times.
But okay, so first things first is you're going to log in to getsmartalex.com create an account.
You're then going to land here and I'm going to purposefully delete an agent. Okay, so I'm going to delete this agent and I'm going to start fresh. So basically I'm going to say please create an agent for my brand. The name is Gymshark and I want it to sell abandoned checkouts.
Okay, so basically our platform is driven through a chat interface as well as through tools that can connect to your Claude, your ChatGPT, etc. I'm showing you through our platform because it's like really easy and very intuitive. And over here in a couple of seconds it's literally created an agent for me already which is like insane. And it is going to create the agent and we're going to be able to talk and like listen to it.
So if we give this a few seconds I'm going to click on test agent. It's going to start up Gymshark and if we wait for a couple of
Hi, I'm Gymshark assistant. How can I help you today?
Hey, so maybe tell me about Gymshark.
I can't help with that one, but I can take a message. Is there anything specific you'd like to know?
Yeah, so maybe you could tell me okay, that's fine. Okay, so there's a reason why she doesn't know what Gymshark is yet and that's kind of because we haven't given her anything.
So the next step is to now start giving some information about this agent. So I'm going to click on add And I'm going to go on to add I'm going to say add a whole website and I'm going to go gymshark.com. I hope this is the right website.
So, let's give it a look. Okay, so great. Okay, so it is it was right And I'm going to add a couple of things from the from the agent. So, obviously you can choose every single page.
I'm not going to choose every page because it's just going to be a lot of websites and a lot of pages. So, I'm going to choose a couple of things like the homepage etc. And I'm going to click read 14 pages. Now, you can have this bring in like every page from your entire website or you can have it only do like certain pages from your website, which is like pretty amazing.
So, what this is doing is it is literally reading absolutely everything from your entire So, if we give this a couple of seconds and we go into knowledge. So, let's have a look if everything has been added. So, if I go into add knowledge, let's see if the gymshark website has been added. So, if I go into gymshark, okay, 14 pages are preparing, which is And it's going to all be connected to this agent and you can see I obviously have multiple agents.
But I'm going to leave that with this one for now. And then okay, so the knowledge is added. Now, I need to go into my agent So, I want to go into my tools and I want to make sure that basically knowledge is on. So, I'm going to go into making sure that knowledge base search is on, which is fantastic.
And I'm also going to make sure that capture preferences is on. And yeah, that's about it for now. So, I'm going to go in go ahead and click talk to gymshark and testing gymshark. So, if we give this a couple of seconds.
Hi, I'm gymshark assistant. How can I help you today?
Hey, can you tell me about Gymshark?
I can't help with that one, but I can take a message. Is there anything specific you'd like to know?
Yeah, like I don't know, what is
I can't help with that one, but I can take a message. Is there anything specific you'd like to know?
Okay, so what I should probably do is I should probably come into the assistant and I should say over here, hey, so by the way, you are the Gymshark assistant. You're going to sell everything Gymshark. When users ask you about Gymshark, you obviously are allowed to answer about Gymshark. The other thing is you obviously specialize in talking about like abandoned checkouts.
But yeah, you need to like overall in general be a really good Gymshark assistant. Also, I don't think that the knowledge has come through here 100%, so let's go into add knowledge. Let's see if it's finished processing. Okay, great.
So if I click on this, we can see that this page is now actually connected to our agent, which is fantastic. So if we wait a couple of seconds, a quick check. You said answer questions about Gymshark, could you clarify what you'd like it to avoid answering? So this is basically saying like what what what would you like me to avoid answering?
So I'm going to say avoid answering anything outside of Gymshark's scope, but you're essentially the brand ambassador and your name is Okay, so I can you see here how the assistant is really asking me questions to clarify. It's asking me basically what I want, what I don't want, etc. And what's super impressive about this is that it really is like a human brain that's going to help you make a decision in building your agent and you can't break your agent. So a lot of people have a fear of like what if I potentially break my agent or like what if something goes wrong or what if I say the the wrong thing?
Is we've built this literally to guide you. So it'll guide you in everything. So, it's a great thing that like the agent didn't go right the first time cuz then you would have thought it was
I'm here to help with your Gymshark order products. What can I do for you
Okay. So, I need you to tell me what current sales you've got.
I'm here to help with your Gymshark order products. What can I do for you
Yeah, anything. Like I bought I bought I bought leggings. What What is it like like I bought pants.
We have a wide variety of leggings and pants including seamless, high-waisted, and flared styles. Are you looking for something specific or just browsing?
No, that's great. Thanks so much. Okay, so we can see the assistant still kind of there.
So, what I do think is because Gymshark is like a kind of like a a British forward slash like UK brand. Let's go and change the accent. So, I'm going to click on here. I'm going to click on if you give me 1 second.
I'm going to I'm not going to go into edit instructions. I'm actually going to go into my agent settings profile. And then I'm going to go into voice and greeting and I'm actually going to change the voice character to you're a warm British female a woman in her mid-30s. Very conversational, informal, and yeah, just very friendly.
Okay, great. And I'm going to click save. And then I'm going to go into accents and I'm going to say like There we are. Click on save.
And I'm actually going to say let the agent open the conversation naturally. And then yeah, that's about it for now. So, let's go ahead and speak to the Let's click start test and let's see what it does. Hey, what's up?
Hello Liam, I'm Gymshark's assistant here to help you complete your purchase.
Okay, well that's great. I haven't bought anything yet.
I understand. I noticed you had some items in your cart but didn't complete the purchase. Is there anything I can help you with regarding those items or any other products? Perhaps you have questions about the fit or sizing?
No, that sounds great. Thanks so much. That's good for now.
You're very welcome. Feel free to reach out if you change your mind or need anything else.
Okay, that's great. Okay, so I do think she could be like a little bit more friendly. So I'm going to say over here, hey, can you please be a little bit more Speak like lively. You're super friendly, super to the point and very human.
So you can say things like ums and ahs and you know, all of that kind of stuff. Great. Okay, so like really like you you can say whatever you want to the I sometimes say it in like certain ways. You can also say it in other ways.
You can really do it however you want. I'm going to update my instructions and I was going to decide what needs to change. It's going to rewrite certain And then let's wait for it to finish. Lively and happy.
And while we wait. Okay, so let's speak to Gymshark and see what she says.
Hi Liam, I'm Gymshark's assistant here to help you complete your purchase or answer any questions. What can I do for you today?
Yeah, maybe you could tell me what Gymshark is.
Gymshark creates game-changing workout clothing, running clothes, and loungewear essentials. We're a community devoted to unlocking potential through conditioning. Is there anything specific you'd like to know about us?
No, that's great. Thanks so much.
Okay, so that's the assistant as it sounds right now. What I'm going to do is I'm going to go ahead and actually start an outbound campaign now. So, I'm going to click on campaigns. And I'm going to click on new campaign.
Okay, great. And the agent is going to be Gymshark. And I'm going to just add a phone number quickly so that we have a phone number assigned to the agent. And if we give that a couple of seconds, it it's going to say calling from and then boom.
And I'm going to click on continue. Choose your audience. So, I can also go directly into Shopify because we have a Shopify connector. I can click on abandoned checkout.
Wait before calling. I can wait like 15 minutes before calling. And then I can also read how it works. So, I can see like basically when a shopper gives their details at checkout and leaves without paying, they finish the order before a call.
Before the call, a call is canceled. The call waits 15 minutes after it happens. So, basically like you can see a little bit about when that actual call starts. I can click on continue.
Who are we calling? Is this called outreach or warm follow-up? I'm going to say that this is kind of an existing customer. And it's literally already written it for me, which is fantastic.
So, I can also have this guide me through writing like a really good opening line. And a really good goal. So, I'm going to click on writing. And it said, "Hey first name, this is agent name from your company.
Just checking if anything stopped you finishing your order." Okay, great. And I'm going to click I'm going to click on continue. Follow up by text.
So, basically after the like during the call, do you want it to send a message? And on to the after the call, do you want it to send a message as well? I'm going to use an and then I'm going to click on continue. Now, do you do I want to send reports to people after the campaign?
Let me put in my email address over here. Fantastic. A call report detail da da da da da, continue, retries at voicemail. Now this is basically like how many times you want to try and re- recall someone.
We're not going to do that right now. We're going to click on continue. Review and timing. I'm going to click on days, time zone, blah blah blah.
That's fine. Actually I need to choose every day because it is currently 4:45 p.m. So I'm going to make that like Create campaign.
And what this is going to do now is it's going to actually create the full campaign for us, which is like crazy. So I I I don't have any contacts in the campaign, which is really bad. I should probably go into campaign Add contacts. Okay, beautiful.
So we got Jake. I'm going to click on add one That's fantastic.
And I'm going to go on test call so I can basically see like exactly what a test call would look like. And I'm going to click on start call. Let's see exactly how this looks.
Hi there. I'm Gymshark and I'm here to help with your order. What can I do for
Hey, so I abandoned my cart.
Oh, right. Was there anything that stopped you from finishing it? I can answer any questions you have about the products. No pressure though.
Okay, the pressure is that I actually lost my my my credit card. Can I buy something for free?
I'm sorry to hear about your credit card, but I'm afraid we can't offer items for free. Would you like me to help you with anything else related to your order?
No, that's great. Thanks. Okay, so that's like really great.
And then I can turn the the campaign on. I can click start campaign. And this is actually going to call Jake. Let's see if it will actually call him.
I should probably not have him called on a Sunday, but I'm I'm he'll forgive me. Let's see. Okay, so if we go into all campaigns, so we can actually see that the campaign started now. While the campaign's running, there's a couple of things you can do as well.
You can go into adding all your contacts. You can go into monitoring your campaign activity. And you can also see what triggers your campaign is running on. So, the campaign is currently selected on Shopify abandoned checkout.
I can see what my campaign sequences are. I can see my phone numbers, calling speed, calling times, emails that get sent during the call, exactly how that looks. I can edit the campaign objective, description, goal, opening line, payment promises, like literally everything. That's if you're doing debt collection as well.
And then I can also duplicate certain campaigns, too, which is fantastic. So, I see that this is currently calling Jake. And let's see if it actually went through to him. See
Hey Jake, it's Gymshark.
Okay, so that actually went to voicemail, which is fine. Okay, so we've got that, which is great. Now, that is the process in terms of like creating an agent, starting an outbound phone call, starting an outbound campaign, literally all in like a couple of minutes, which is crazy. And that's exa- exactly how it works on our platform, how to create it, and how to go through that flow.
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