AI receptionist for South African businesses.

It answers every call on a local 010, 012, 021 or 031 number, in English, Afrikaans, isiZulu and the other official languages.

Free to start, no card. The 7-day trial needs a card. Cancel before it ends and you pay nothing.

Have Alex call you. Right now.

Enter your number and your phone rings in seconds. Ask it anything, the way your customers would.

Get an instant call

Try Alex as your customers would.

Enter the phone number you'd like Alex to call.

Or call Alex directly

The same assistant answers, day or night.

What it does on a call

One agent for every call, from the first ring to the write-up.

Answers on the first ring

Day and night, weekends and public holidays. Nobody waits on hold.

Books the appointment

Straight into your Google or Outlook calendar. It can move or cancel a booking too.

Qualifies the caller

It asks your questions and saves the answers to the contact.

Puts callers through

It transfers the call to the right person on your team, or takes a message.

Your callers' language

All 11 official languages spoken in South Africa, and English with a South African accent.

Writes up your calls

Recordings, transcripts and call summaries, all in your dashboard.

Numbers in South Africa

Take a new number, keep yours, or connect your phone system.

A local number in your city

Johannesburg 010, Pretoria 012, Cape Town 021 or Durban 031, ready to use.

Keep your own number

Forward your existing number to the agent. Callers dial the number they already know.

Connect your phone system

3CX, Yeastar, FreePBX, Asterisk, Microsoft Teams or RingCentral.

The rules it keeps

Stops when asked

If someone asks not to be called again, the agent marks their number. Your account never rings it again.

Checks the opt-out registry

Download a campaign's numbers, check them with the National Consumer Commission and upload the answer. Listed numbers are never rung.

Asks for consent once

A consent campaign asks each person once whether they agree to hear from you, as POPIA allows, and keeps the answer.

No late callbacks

Callbacks it books never ring between 10pm and 6am in the other person's local time.

Says the call is recorded

Turn on one setting and every recorded call opens with "This call is recorded."

More than 28,000 calls in South Africa since June

Answered and made by businesses on SmartAlex, with people in South Africa.

Questions from South African businesses

Does SmartAlex work for South African businesses?

Yes. SmartAlex answers calls for businesses across South Africa, on a local number, your own number or your phone system. Businesses on SmartAlex have had more than 28,000 calls with people in South Africa since June.

How much does an AI receptionist cost in South Africa?

SmartAlex costs $99 a month on the Professional plan, billed in US dollars, with 250 call minutes once off for each agent. Calling your customer list is the Outbound Campaigns add-on at $49 a month. You can start free, with no card.

Can I get a South African phone number?

Yes. SmartAlex has local numbers ready in Johannesburg (010), Pretoria (012), Cape Town (021) and Durban (031). You can also keep your own number and forward it to the agent.

Does it speak Afrikaans and isiZulu?

Yes. A SmartAlex agent speaks all 11 official languages spoken in South Africa, including Afrikaans, isiZulu, isiXhosa and Sesotho. In English it can use a South African accent.

How does SmartAlex help with POPIA on list calls?

SmartAlex can run a consent campaign that asks each person once whether they agree to hear from you, and it keeps every answer. Once you check a campaign against the National Consumer Commission's opt-out registry, every listed number is blocked. Anyone who asks not to be called again is never rung again.

How long does it take to set up?

A few minutes. You sign up to SmartAlex, describe your business in plain English and point the agent at your website. You can talk to it in the browser before you give it a number.

See everything a SmartAlex agent can do, from payment links to WhatsApp catalogues.

SmartAlex in other countries: United Kingdom, United States, Australia

Put an AI receptionist on your South African number.