What is SmartAlex?

SmartAlex answers your phone, WhatsApp and website chat, calls everyone on your customer list, books your meetings and hands your team a summary of every conversation.

Alex

Your October payment of R1,800 is late. Are you able to pay it?

Customer

I got fewer shifts this month, so I can't pay it all right now.

Alex

We could do four payments of R450 on the 28th. Would that be manageable?

Call summarySaved to CRM
Account
AC-40218
Outcome
Payment plan agreed
Plan
4 × R450 from 28 Nov
Follow-up
Sent on WhatsApp
RecordingTranscript

Answers and makes your calls

Alex picks up every call and phones your customers, in more than 75 languages. Your team gets a summary of each one.

Alex

Here is the payment plan we agreed for account AC-40218:

28 November
R450
28 December
R450
28 January
R450
28 February
R450
10:42

Thank you so much. That's such a relief.

10:44

Follows up on WhatsApp

What was agreed goes straight to the customer's WhatsApp, and Alex answers their replies.

AlexOnline
Can I move my payment date to the 1st?
Yes. From December your payments will go off on the 1st of each month.

Talks to your website visitors

Visitors can type or talk to Alex on your website, at any hour.

Overdue in October842 of 1,200 called
  • James NaidooAC-40218Plan agreed
  • Sizwe KhumaloAC-40231Paid in full
  • Anika BothaAC-40247Call back Thu
  • Michael ReddyAC-40252Calling now

Calls your customer list

Alex calls everyone on your list who has agreed to hear from you, and notes what each person said.

Thursday 12 November
09:00
10:00Account review, AC-4024710:00 to 10:30 · Booked by Alex
11:00

Books meetings into your calendar

Alex finds a time that suits the customer and puts it straight into your calendar.

Have Alex call you. Right now.

Enter your number and your phone rings in seconds. Ask it anything, the way your customers would.

Get an instant call

Try Alex as your customers would.

Enter the phone number you'd like Alex to call.

Or call Alex directly

The same assistant answers, day or night.

“We use AI from start to finish. A 24/7 outfit that answers any question about any property and books the viewing, in over 75 languages.”
Damien Jefferies
Damien Jefferies
CEO, Jefferies London
Jefferies London
Test the agent on jefferies.london

Since June, businesses on SmartAlex have made more than 25,000 calls to their own customer lists.

A real conversation.
A clear next step.

Choose a call. Hear both sides. See where it goes.

Recorded conversation

A better time to talk, agreed.

Someone is busy. Alex asks when to call back, then confirms the time they choose.

0:0021-second excerpt
Original recording. Original voices.Full call
Transcript
Human

AI

Human

AI

Human

Choose a word to jump there. Original bleeps are preserved.

In this call

Tomorrow at 11.

A callback time that works for the person.

Now hear Alex for yourself.

The whole platform, in ten minutes.

Liam walks you through SmartAlex, from handling a call to setting up your agent.

SmartAlex agent workspace, with Liam presenting the product tour.

Get started

From sign-up to a live voice agent, in a few minutes.

01

Sign up

Create a free account. No card needed.

Create free account
Continue with Google
OR
sam@acme.com
Continue
02

Instruct your agent

Tell it what to do, in plain words.

Follow up on every missed call.
03

Connect your tools

Turn on what your agent can do, and wire in your stack.

Schedule Viewing
Send Email
Transfer Call
Schedule Callback
Call Me Back
Send Message
See all tools
04

Go live

Drop it on your website, or give it a phone number.

CustomizeInstall
LightDark
Enter your website URL…
Talk to Alex
Our headquarters reception

Built to scale with you.

From your first call to your millionth.

Everything your voice agent needs.

Describe it, teach it, hear it, ship it. All in one place.

Write the playbook

Describe how calls should go. Alex follows multi-step workflows, every time.

Greet the caller, look up their order, fix the issue, then book a callback if the line is busy.

Knowledge base

Hand your agent the docs you already have. Plain text, Markdown, PDFs and more.

Drop docs to teach your agentPDF · Markdown · plain text
Returns_Policy.pdf
Help_Center.pdf72%

Try it live

Talk to your agent in the browser. Make a change, hear it that second.

PreviewLive
Hi, you've reached Sunrise Dental. How can I help?
0:04

A voice for every language

Natural voices that never sound synthetic, in the language your callers speak.

Any voice,
any language.
Natural, never synthetic.
🇿🇦🇬🇧🇺🇸🇪🇸🇫🇷🇩🇪🇵🇹🇮🇹🇳🇱🇸🇦+30 more
Aria
Emma
James
Marcus

Listen back

Play back any call, start to finish. Hear exactly what your customers heard.

book_appointment · 0:28
"You're all set for Thursday at 7."0:18 / 0:47

Connect your tools

Plug in over MCP, or wire in your own APIs. When a call needs a person, Alex hands it off.

Gmail
Notion
Stripe
HubSpot
Intercom
Zendesk
GitHub
GitLab
mcp · 40+ connectors

Custom guardrails

Decide what your agent will and won't do. It stays inside the lines, on every call.

Can you read me the card number on file?
I can't read that back. Let me verify your identity another way.
No PII

Your own number

Point your existing number at Alex over SIP. Works with any provider.

Acme Support · Agent+1 (415) 555-0132

Run your phone team from the AI you already use.

Works with Claude, ChatGPT, Codex and Cursor. Ask in plain English and SmartAlex does the work.

Example chats. The names and numbers are made up.

  • You: Please, please start a campaign. AI: “Spring follow-up” is ready: 42 people, Monday to Friday 9 to 5, up to two tries each. Start it? You: Yes AI: Boom. Campaign started.
  • You: Who do I need to call back today? AI: Three people. Thandi Mokoena was due at 9:30, James Carter at 2pm and Priya Naidoo at 4:15pm. Want me to call Thandi now?
  • You: Set up an agent from my website, yourbusiness.com AI: Done. It knows your services, prices and opening hours. Want a test call to your phone?
  • You: How did last week's campaign go? AI: 700 calls, 412 answered (59%). 14 people asked for a callback, and two calls are worth reading first.
  • You: What happened on today's calls? AI: 38 calls today. 9 people asked for a quote, 4 want a callback and 2 booked an appointment.
  • You: Tell my agent we're closed on Monday for the public holiday. AI: Done. It now tells callers you're closed on Monday and takes a message for Tuesday.

Built for the phone.

One agent for every call, from the first ring to the follow-up.

  • Answers your phone calls

    Every call picked up, the caller qualified, the lead logged.

  • Calls your list

    Upload your customer list and it rings every name.

  • Answers your website calls

    Greets visitors the moment they land, and books them in.

  • Trained in minutes

    Point it at your website, a document, or a tool.

  • Connects to your stack

    Your calendar, CRM, number, WhatsApp and more.

  • Every language

    75+ languages, all natural, never synthetic.

  • Works around the clock

    Day and night, weekends and holidays, never off sick.

  • Stays on the rails

    Your guardrails, honoured on every single call.

  • Reports back

    Recordings, transcripts and call summaries, all in your dashboard.

Put Alex to work.

Calls, meetings and messages. All connected.

Connected to your world.

  • WhatsApp
  • Calendar
  • Google

SmartAlex works with WhatsApp calling now.

Your customer taps call inside the chat they already use and Alex picks up. Calls they start are free, any length.

See how it works

Ask Alex anything

Try it right here. No sign-up.

Common questions

What does SmartAlex do?

SmartAlex is voice AI for your business phone. Its agents answer your calls, including the ones that come in through your website, and call your customer list for you. On every call the agent picks up, answers questions about your business and qualifies the caller. It books the meeting into your calendar and leaves you a written summary of the call.

How much does SmartAlex cost?

The Professional plan is $99 a month and includes the dashboard, analytics and support, plus 250 call minutes once off per agent. Those minutes are a one-time allocation rather than a monthly allowance, so they do not refresh each month. Once they are used, calls start at $0.01 a minute and work out at about $0.05 a minute on average. Phone numbers are $1 a month each. There are no setup fees and no contracts, and you can cancel at any time.

How long does it take to set up an AI voice agent?

Under 60 seconds. You describe what you want the agent to do in plain English, point it at your website or a document so it can learn your business, and it is ready to take calls. No engineering work is required.

Which languages does SmartAlex speak?

75+ languages, including English, Spanish, French, German, Portuguese and Chinese. The agent works out which language the caller is speaking and answers naturally in it.

Is there a free trial?

Yes. You can sign up for a free account and try your agent in the browser without a card. Add a card to start a 7-day phone-call trial. Paid billing starts at the end of the 7 days, and cancelling before then avoids a charge. If your trial minutes run out sooner, calls pause until your paid plan starts.

Can SmartAlex connect to my calendar and my CRM?

Yes. SmartAlex connects directly to Google Workspace, including Calendar, Drive, Sheets and Meet, as well as Slack, Stripe and Shopify. Anything else connects through the REST API, through Zapier, or through the public MCP server that lets AI assistants talk to SmartAlex directly.

What happens if the agent cannot answer a question?

It follows the guardrails you set for it. It can take a message and text it to you, book a callback for later, or transfer the call straight through to a person on your team.

Is my call data secure?

Yes. SmartAlex is aligned to GDPR and CCPA, and call data is encrypted both in transit and at rest. The platform is built by THERCSGROUP Pte Ltd, a company registered in Singapore.

A warm human conversation

Conversations that feel human.

Warm, patient, and always on.

Ready when you are.

Backed by, and a product of

A group trusted by the world's biggest brands.

BMWAudiToyotaWalmartMassmartGrowthpointPam GoldingCashbuild
BrollWhirlpoolSun InternationalEmperors PalaceInospaceSauce CodeAbsaTsogo Sun